Digital Marketing Checklist For Magento 1 to Magento 2 Migration

First of all, let’s tackle the most asked Magento question in 2020!

1. Magento has announced End of Life (EOL) for all the Magento 1 versions, i.e., no security patch or support updates after June 30th, 2020.

2. Magento 2’s extraordinary performance over Magento 1, some highlights:

Magento store owners and merchants should not overlook the advanced performance improvements available with Magento 2; Not only will Magento 1 become outdated after June 2020, but it will also no longer provide a stable eCommerce environment. Another large factor to consider is the risk of losing existing organic rankings which could subsequently translate to losses in organic web traffic, returning visitors, keywords ranking, leads . . . and most importantly, sales! If migrated improperly, your website can “break” setting your online business back a year or two in terms of marketing efforts and sales revenue. It’s a nightmare, and no eCommerce owner or merchant wants it to happen to them. Selecting a Top Rated Magento Agency, with Certified Magento 2 developers is of the utmost importance when embarking on a Magento 1 to Magento 2 Migration!

In addition to selecting a Magento Agency skilled at M1 Migration, there is also the significant importance of the Digital Marketing checklist for Magento migration.

Here we are going to explain how you can successfully migrate from M1 to M2 without negatively impacting your website’s digital marketing value, including SEO, PPC, Email Marketing, Social Media, Affiliate, Tracking Tools, etc.

SEO is the widest aspect of digital marketing and can not be taken lightly during Magento migration. To ensure you don’t negatively impact or lose organic search traffic from Google and other leading search engines, be sure to follow the identical or improved structure for the following SEO parameters.

On page and Technical SEO factors: URL Structure, Keywords Density, Content, Meta Tags, Image Tags, Canonical Tags, OG Tags, Heading Tags, Schema Tags, Robots File, Sitemap File, Responsive Web Design, AMP, Tracking Scripts, Website Load Speed, etc.

The basic idea is to gather and keep all SEO parameters in place, including third-party scripts, event codes, all the other parameters in place.

All landing pages (LPs) you are running ads for should be considered a priority. Any mistake in design and content may impact your quality score. Ensure you get the PPC factors migrated correctly, along with those pages.

PPC Factors: Content, Smooth Navigation, Responsive Web Design, Page Load Speed, AMP, Forms, Tracking Scripts, Conversion Codes, etc.

During Migration, do not forget to pause all campaigns and after migration test the pages. If everything works fine, campaigns can resume.

There are two important factors that need to be taken care of during migration. Open Graph (OG) tags and all the social media ads scripts.

You may lose tracking data like website visits, eCommerce conversion, revenue, etc. if tracking scripts are not carried forward on Magento 2 as it was on Magento 1.

Tools and Scripts: Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Facebook Ads Script, Bing Webmaster Tools, Crazyegg, reCAPTCHA, etc.

There are many useful Magento extensions your store may be using. While migrating to M2, Magento developers should confirm if all the extensions work on M2. Some extensions may have problems with M2, so be prepared with alternatives and solutions to replace them.

Extensions like: Advanced Reports, Refer a Friend, Blog Management, etc.

Some advanced tracking extensions like eCommerce tracking for Google Analytics, Remarketing, Google Shopping Merchant, etc. should not be overlooked.

The best way to ensure a smooth transition from M1 to M2 is to ensure a top-rated Magento Agency manages the migration. Rave Digital has a team of 40+ certified Magento developers who are proficient in performing a smooth migration from M1 to M2 or any eCommerce platform to Magento.

Typically a Magento 2 migration can take anywhere from 2 to 7 months depending on your store’s complexity and volume of data. You always have to ask certified Magento developers or team for exact ETA.

Stay tuned for more Magento store migration, development, and website improvement articles!