77% of B2B buyers state that their recent purchase was very complex or difficult. (Source: Gartner) Rising trends of mobile commerce, technological advancements, cloud-based eCommerce platforms, and innumerable tools to run businesses have confused the top management of organizations. As a result, the buying process of modern B2B consumers is changing, but is your sales [...]
Are you looking for B2B marketing strategies that are working for businesses now and will continue to do so in the long run? You are at the right place! You might come across numerous blog posts with a generic list of strategies to perform for B2B business; however, we have curated the best strategies and [...]
“Going local does not mean walling off the outside world. It means nurturing locally owned businesses that use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community [...]
With such a huge audience, the internet is one of the most wonderful places to sell services and products. But most brands fail to establish themselves online. Can you guess why? Well, there can be many reasons, out of which one prominent reason is not creating a brand strategy. Around 59% of shoppers prefer to [...]
The past year has given a significant blow to small business owners. The COVID-19 pandemic has certainly hampered their operations, making them struggle to gain considerable leads. However, with changing customer behavior during the lockdown, these businesses have acknowledged the need to transform their business models, especially digitalization. In a report by Salesforce, coping mechanisms [...]
